CLASSICS ARE HEADED YOUR WAY
When September 10, 2010 came around, it was the end of As The World Turns…it also marked the end of an era as Procter and Gamble ended producing soaps for television.
I remember saying last year on my Facebook page that the soap world is going down because networks and Nielsen don’t recognize online viewing. P&G (under its new name TeleNext Media) got a channel on YouTube and uploaded episodes from World Turns, Guiding Light, and Another World.
Last Sunday, I was at a Rite-Aid looking at an issue of Soap Opera Digest and on the inside cover was an ad with a headline “Own The World”. Ir was an ad for 20 classic episodes of As The World Turns. Ecstatic? You bet. Although the show won’t be in production, it’s actually a good step since Media Home Entertainment began releasing episodes of the original Dark Shadows years ago.
But unlike the original DS, soaps fell victim to the network practice of wiping to cut costs. Most of the soaps P&G produced ended up having their shows wiped clean. It wasn’t until 1979 when they actually started saving their soaps. And the only episodes they have a full run of is the short-lived Texas.
And since they decided to go online with classic episodes, it was only a matter of time before they decided to put some of them on video…it won’t stop there. A new website, ClassicSoaps.com, is offering the 4-DVD set of 20 episodes of As The World Turns working with Broadway Video (Saturday Night Live) and are slated to go online with episodes of ATWT, GL, The Edge of Night, Search for Tomorrow, Another World and Texas in 2012. And depending how well the World Turns DVD set does, Guiding Light will most likely be the next set offered up later in the year.