Meet the logo that refuses to leave: Epic’s classic motorcycle vintage logo and the more they change away from it the more it comes back.
This logo was introduced in late 1978 and it is one that it refuses to leave, lol.
Epic had given us the vibrant stereo look and the “orange groove” designs, but once this one entered, there was no turning back. [EVIL LAUGH].
How powerful was this one? It wasn’t like Nonesuch which changed during the Elektra/Asylum/Nonesuch redesign years when it went from a classically-styled N to a more blocky one and then came back after a 23-year hiatus. This one gobbles the one that it changed to. In 1991, the logo was changed to a stacked records logo and this one ruled the roost still. It changed back to the vibrant stereo logo completely in 1998 and then the classic motorcycle logo ran it down to ensure dominance…[EVIL LAUGH WITH LIGHTNING STRIKES].
Then in 2006, it was sidelined again by the red print logo which was an improvement, but then it struck again in 2011. All other logos beware because THIS ONE’S A MONSTER!!! [EVIL LAUGH WITH LIGHTING AND THUNDER AND WEREWOLVES HOWLING].
ATLANTIC GAVE FOREIGNER THEIR OWN BOUTIQUE LABEL …SORTA
There’s a saying that goes: “Always the bridesmaid, but never the bride.” And it was this way with Foreigner.
The band struck hot with their debut which scored three Top 40 hits in 1977. And even though they were hot property, they almost had their own boutique label out of the gate. But it didn’t happen, so the company did the next craziest thing.
They gave them their own album catalog number on their albums.
In 1977, the music industry decided to raise album prices from $6.98 to $7.98 (which, by all accounts, it was like Windows jumping from XP to Vista – a very short-lived decision). Foreigner’s debut album was originally numbered #SD-18215. But the numbering guys at Atlantic got unintentionally lazy. The Rolling Stones’ “Brown Sugar” single #RS-19100 minus the RS code became Atlantic’s $7.98 album price. Atlantic’s best-selling acts got the $7.98 treatment – Foreigner’s debut album got renumbered at #SD-19109.
And it should have been going along in the current sequence.
Until “Double Vision” was released. The album cover had the band photos in various tints on the inset and the covers. Then Atlantic put the band’s logo on the altered Atlantic label. And thus began the nines. The album was numbered SD-19999.
The nines would stay as part of the band’s album releases: “Head Games” (SD-29999), “4” (SD-16999), “Records” (80999) and it would end with “Agent Provocateur” (81999). “Inside Information” came out and it was back to normal (81808). Even so, the labels were design specific for their releases. It wasn’t bad for a band that was many times platinum.