ART OF THE DESIGN: B&B’S TBT

B&B title card 30

Viewers and fans of “The Bold and the Beautiful” got an unusual treat last week as the show celebrated its’ 30th Anniversary.

The show paid tribute to the title design from when it began.

B&B’s original main title was designed by Wayne Fitzgerald. Fitzgerald’s run in daytime title designs began with “One Life To Live” three years prior. What happened in the original one was you would see a camera with the unseen photographer taking pictures of models amid quick cuts of palm trees, clothing material and cast members with the title appearing three different times before going to the beauty shot when the title separates itself as a roll of clothing material rolls and stops on the screen. It slowly became the running joke among B&B fans for the fact that the Forrester clan’s pictures (Ronn Moss, ex-Ridge; John McCook, Eric; Susan Flannery ex-Stephanie) were bookended and not updated when these characters changed their looks over the years.

This time around, B&B revisited this opening with the current cast members and they threw in a shot of the original Sally Spectra (the late Darlene Conley) in. When the title spread apart like in the original, the number 30 flashed in utilizing the word “Bold”. It was a great nod to the series.

SIDEBAR: B&B FUN FACTS:

  • When B&B debuted, it had replaced “Capitol”, a political-themed soap, which replaced “Search for Tomorrow”.
  • It became the only American soap to do SAP for the Spanish-speaking audience, calling it “Belleza Y Poder”. Eventually, the actors and actresses speaking the Spanish would be credited.
  • All over the world, it is shown as is with language translations in various countries it airs. However, in the Canadian province of Quèbec, it is dubbed in French and called “Top Modeles” and in Germany it’s called “Reich & Schön”, even had matching title designs like the American version. The German version ended in December. All across Europe, the show was renamed “Caroline” (after the character that was portrayed by Joanna Johnson); when Caroline was killed off, the show was renamed “Beautiful”.
  • It was the second soap to add closed-captioning for the deaf and hard-of- hearing, but first to do it on a regular basis. “Search for Tomorrow” did it before.
  • Its show creator, the late William J. Bell wrote for it and “The Young and the Restless” (the other soap he created).
  • Dionne Warwick appeared on the show singing “High Upon This Love” which incorporated the B&B theme composed by Jack Allocco and David Kurtz. It was used as an end theme for a brief time in 1998.
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ART OF THE DESIGN: THE Y&R LOGO

YoungandtheRestless1984

When “The Young and the Restless” made its’ debut on CBS back in 1973, the title design was something that had not been done on daytime before. Using the song “Cotton’s Dream” from the movie “Bless The Beasts and the Children”, the title designer Sandy Dvore gave Y&R its’ signature look of drawings of cast members of the show.

But in 1984, the title designer made the iconic painted Y&R logo. And it has not changed at all to something different.

When it debuted, the logo painted itself on-screen. To accomplish this, the logo had to be set apart in four different parts as using a switcher, each part painted on then faded to red with the title of the show over it. The drawings at the end over closing credits gave way to this logo (the only exception was during the era when Susan Banks and Harry Hall made the cast as paintings that came to life-however the logo was everywhere else).

The logo itself was presented in different ways. In 1999, the cast was shown against a red velvet background, the logo was clear acrylic over the background with a jazzy version of the theme and cast names were added when CBS and other countries did away with the show’s closing credits; in 2004, the show went back to the 1998 theme and the logo double-painted itself in an extreme close-up focusing on the right side of the logo.

In 2017, the logo and title flash. on the screen when paint strokes are ethereal with the cast in the painting. And the lady that walked towards you in the black lingerie from the previous opening is barely there disappearing in a segue of flashes before the logo is revealed towards the end.

When “The Young and the Restless” made its’ debut on CBS back in 1973, the title design was something that had not been done on daytime before. Using the song “Cotton’s Dream” from the movie “Bless The Beasts and the Children”, the title designer Sandy Dvore gave Y&R its’ signature look of drawings of cast members of the show.

But in 1984, the title designer made the iconic painted Y&R logo. And it has not changed at all to something different.

When it debuted, the logo painted itself on-screen. To accomplish this, the logo had to be set apart in four different parts as using a switcher, each part painted on then faded to red with the title of the show over it. The drawings at the end over closing credits gave way to this logo (the only exception was during the era when Susan Banks and Harry Hall made the cast as paintings that came to life-however the logo was everywhere else).

The logo itself was presented in different ways. In 1999, the cast was shown against a red velvet background, the logo was clear acrylic over the background with a jazzy version of the theme and cast names were added when CBS and other countries did away with the show’s closing credits; in 2004, the show went back to the 1998 theme and the logo double-painted itself in an extreme close-up focusing on the right side of the logo.

In 2017, the logo and title flashes on the screen when paint strokes are ethereal with the cast in the painting. And the lady that walked towards you in the black lingerie from the previous opening is barely there disappearing in a segue of flashes before the logo is revealed towards the end.

This logo may have been presented in different ways but the concept remains the same. And after 33 years of it, it has held up well. It has proven to be very versatile everytime with each title design change.

This logo may have been presented in different ways but the concept remains the same. And after 33 years of it, it has held up well. It has proven to be very versatile everytime with each title design change.  And a hats off to Sandy Dvore, who created this logo.